LOCO Protein Powder

For this project the client needed a complete new brand, built from the ground up.

The products are a range of protein powders with ‘adaptogenic’ herbs added; The latest health trend sweeping the fitness industry. The plan with the look of the brand was to strike a balance between healthy/natural and scientifically proven, which is what these herbs are. In the protein powder industry there are generally very aggressive, masculine targeted brands, and then the organic, natural, vegan side. 

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