For this project the client needed a complete new brand, built from the ground up.

The products are a range of protein powders with ‘adaptogenic’ herbs added; The latest health trend sweeping the fitness industry. The plan with the look of the brand was to strike a balance between healthy/natural and scientifically proven, which is what these herbs are. Protein powder packaging tends to fall into 2 categories; Either very aggressive, dark colours, or the organic/vegan side. The aim was to sit somewhere in between the 2.